What exactly is mobile marketing?
Mobile Marketing is simply marketing on or with a mobile device, such as a cell phone. It allows your desired or existing customers the ability to accept and manage their mobile interactions, messaging and social interaction.
Essentially, it is a promotional tool providing customers with an entertaining and mutual experience. Some of the technologies that the mobile marketing industry uses are texting, mobile-optimized web pages, QR codes, Location based services and Social Services like Facebook and Twitter.
Do I really need to worry about mobile visitors and marketing yet?
I know that there is a lot of media coverage right now surrounding the iPhone and Smartphones but you may be surprised to hear that 4 out of 10 phones now are Smartphones.
It is a mistake to ignore the fact that 95% of all phones in use today have a browser. The #1 method now for accessing local information is via a mobile browser. At the beginning of 2010, the CEO of Nokia confirmed that there are now more people who access browser-based services on a mobile phone than on a personal computer.
100% of phones can send text messages. Text messages have an open rate of 95% compared to traditional email marketing’s 10%. Are you following up with your customers by text?
Does advertising on mobile phones really work?
Mobile advertising can result in direct call-to-action including click-to-pay, even if the customer does not own a credit card or Paypal account.
Phones deliver coupons and tickets but most importantly of all is it acts as a point of contact when other types of media are being consumed. Mobile makes 1-way and 2-way communication interactive. Think about ‘American Idol’ and ‘X Factor’ to see this in action.
In 2009, Google bought Admob, the largest mobile advertising platform while the economy was crashing. When Google gets involved in mobile advertising, you can be sure this is something to be looked at closer for your own business.
Is mobile marketing more cost-effective than traditional marketing like the yellow pages?
Yes! With traditional forms of marketing like the yellow pages and radio, many businesses do not see any return on their investment.
Business owners can view and manage app users allowing them to see their return on investment quickly and effectively. Putting a full-page ad in the local newspaper may cost up to $1000 A MONTH! Sure, newspaper, magazines and direct mail campaigns reach large numbers of people, but are they reaching your target market?
How can I promote my mobile campaign to my customers?
The best way to build and promote your mobile campaigns is through your existing promotional channels such as printed copy in your business, the internet or your website, packaged goods, and more.
Utilizing your existing marketing efforts is the best way to encourage customers to join your mobile campaign. Your campaign message to consumers should be simple and can be added to the promotional material you are currently using.
Additionally, you can create incentives such as free gifts, discounts, and special invites to encourage your customers to join your social interactions.